usage mining의 구성
1.전처리단계(preprocessing)
2.패턴 탐색단계( pattern discovery)
3.패턴 분석단계(pattern analysis)
데이터를 수집하고, 수집된 web data를 적절한 형태로 변환한후 data에 일반적인 mining 기술을 적용 시킨다.
2부 web usage mining의 기술
2.1. web data( log data 중심)
#log: 사용자가 웹 사
Tolerance limit and VIF in Collinearity statistics are indexes that judge multicollinearity of factor variables. Collinearity means relationship between two independent variables. For example, if coefficients correlation of two factor variables is 1, these variables have perfect Collinearity. And if coefficients correlation is 0, they have Collinearity not at all. Especially, relationship among 3
1. Introduction
(1) Introduction to the topic
On 14-15 April 2012, the 1st Trilateral Agricultural Ministers’ Meeting was hold in Jeju Island, Korea. Three countries discussed a lot of issues such as food security, infectious diseases of animals and plants, and economical cooperation for each other etc.
<15일 제주 롯데호텔에서 열린 제1차 한·중·일 농업장관회의에
Other indicators of Social Class
○ area of residence, possessions, family background, and social interactions
○ inherited status
- Status that derives from parent at birth.
○ earned status
- Status acquired later in life through achievements.
Social Class Indexes
○ Computerized status inde
Income Versus Social Class
○ More money - higher social standing
○ Income is not strongly related to social class for several reasons.
1.income levels often overlapsocial classes.
2.income increases greatly with age, but older workers do not automatically achieve
higher social staus.
3.in many countries an increasing numberof dual career familie
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.
1. Introduction
1-1. Issue&Research purposes
1. Research purposes&Subject
During class, We were worried this project. Eventually we choose ‘Success factors of Vita-500’. In Beverage market, how did the growth of this product? How can this product be growing up to do so, maybe we do not know the effort that marketing. In Drink market, Companies does not try efforts of marketing and com
1. Web Usage Mining의 소개
(1) Web Usage Mining
현재 사용하는 웹 마이닝에서 가장 많이 사용하는 부분으로써 웹 구조와 웹 내용을 이용한 웹 마이닝의 핵심적인 부분이다. 웹 이용 마이닝을 위해서 간단한 절차를 거치지만 기본적으로는 Data Mining과는 큰 차이가 없다. 먼저 마이닝을 위해 Web에서 Data 수집하
1. 서 론
2000년대에 들어서면서 인터넷이라는 새로운 비즈니스가 도래되었다. 그리고 이러한
인터넷 기업들이 등장하면서 B2C, B2B 시장은 크게 활성화 되었고, 그러므로 인하여 많은 기업들이 성공이 확실히 보장된 이시장에 진입하게 되었다. 그러나 너무 많은 기업들의 진입으로 인하여 이 시장이